# Exciting news  
**Our next chapter: We're joining forces with Rox**

## PERSANA PLAYBOOKS  
### Find Companies Hiring  
Spot Growth Before It Peaks — with Hiring Signal Tracking

### The Challenge  
Growth Signals Hide in Plain Sight  
Every job post tells a story:  
- A company hiring new SDRs? They’re expanding pipeline.  
- Bringing on a RevOps lead? They’re cleaning up systems before scale.  
- Recruiting engineers fast? They’re building something new — and soon they’ll need vendors, tools, and support.  
  
The problem is that traditional prospecting tools focus on static data — size, revenue, industry — instead of motion.  
By the time that motion shows up on your dashboard, the opportunity’s already gone.  
- Spot expansion-stage accounts before the competition.  
- Personalize outreach around team growth and new initiatives.  
- Prioritize territories based on live hiring velocity.  
- Sequence new opportunities automatically — while signals are still hot.

### From Hiring Clues to Strategic Insight  
Persana’s **Hiring Signal Workflow** continuously monitors hiring activity across your target accounts, surfacing live insights that help GTM teams move first — not fastest.

### Detect new hiring bursts in your ICP  
When a company starts hiring for GTM, RevOps, or tech roles, Persana flags it instantly.  
That’s your signal they’re expanding — and your cue to reach out while they’re setting strategy and buying tools.

### Identify intent from job descriptions  
Not all roles are equal - Some signal priorities. Persana’s AI parses each job post, identifying keywords and patterns tied to real buying intent.

### Track sustained hiring trends  
A single job post is noise. A steady stream of related roles? That’s a trend. Persana monitors momentum across departments and geographies, so you know which accounts are scaling versus stagnating.  
  
- Automated Data Syncing  
- Highest-Quality Leads  
- Real-Time Enrichment, Fully Automated  
- No credit card required.  
- 50 Free Enriched Leads  
  
### See It in Action  
**How Teams Use It**  
Hiring tells a story — about budget shifts, expansion, and unmet needs. Most teams see it too late. They wait for news alerts or quarterly reports — when competitors are already in the door.  
Every job post, department spike, or talent shift is a window into where a company is about to invest.  
View the workflow 👉  
By Sales & Growth Specialists

## Trusted by Sales and Marketing Teams Everywhere  
### Sales and Marketing Teams Love Us  
> "We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."  
Imad Badreddine  
Apalca Leads  
  
> "The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"  
Richard Purcell  
MoxieGTM  
  
> "Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"  
Maddie Bell  
Scheduler AI