# Exciting news

## Our next chapter: We're joining forces with Rox

### Analyze Hiring Patterns

See the Bigger Picture — Analyze Hiring Patterns That Shape Markets

#### The Challenge

Data Without Context Doesn’t Tell a Story

Most GTM tools stop at “who’s hiring.”

But the real insight lies in **how** companies are hiring:

📈 Which roles they prioritize first.

🌍 Where they’re expanding geographically.

🧠 How often they restructure, pause, or pivot their hiring.

That’s where opportunity hides — in the _patterns_ behind the postings.

Traditional enrichment tools can’t show these shifts in motion.

They tell you what’s already happened, not what’s _happening next._

Benchmark competitor hiring velocity by region or role.

Forecast where budgets are expanding before public reports.

Adjust outbound focus based on real-time hiring slowdowns or surges.

Layer hiring pattern insights into territory planning and account prioritization.

### From Hiring Clues to Strategic Insight

Persana’s **Hiring Pattern Analysis Workflow** helps GTM teams move from reactive to predictive.

It doesn’t just capture hiring signals — it _connects the dots_ across companies, markets, and time.

### Observe how companies are approaching recruitment

You’ll see whether a company is ramping up go-to-market roles, stabilizing tech, or rebuilding post-layoffs.

### Detect emerging GTM strategies in real time

When clusters of companies start hiring for similar roles — say, AI marketing managers or growth engineers — Persana flags the trend.

### Map hiring momentum across industries and regions

Persana visualizes these hiring flows, helping teams align outreach, partnerships, and market moves with where the energy is building.

- ### Automated Data Syncing
- ### Highest-Quality Leads
- ### Real-Time Enrichment, Fully Automated
- ### No credit card required.
- ### 50 Free Enriched Leads

### See It in Action

How Teams Use It

See how Persana helps GTM teams interpret hiring trends — transforming passive data into actionable strategy.

#### Sales and Marketing Teams Love Us

"We've been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

**Imad Badreddine**

**Apalca Leads**

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

**Richard Purcell**

**MoxieGTM**

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

**Maddie Bell**

**Scheduler AI**

### Features

- [Salesforce App](/content/archive/salesforce-app/index.html)
- [Hubspot App](/content/archive/hubspot/index.html)
- [AI Automation](/content/archive/ai-automations/index.html)
- [AI Signals](/content/features/ai-signals/index.html)
- [AI Sequencer](/content/ai-sequencer/index.html)
- [GTM Jobs](https://gtmjobs.persana.ai/)

### Other

- [Integrations](/content/integrations/index.html)
- [Templates](/content/templates/index.html)
- [Changelog](/content/changelog/index.html)
- [Persana FAQs](/content/help-center/index.html)
- [Customer stories](/content/case-studies/index.html)