# Exciting news

**Our next chapter: We're joining forces with Rox**

## PERSANA PLAYBOOKS

### Finding Company Technologies with Persana AI

**Your prospects’ tech stacks tell a story — Persana helps you read it in real time.”**  
_Find, track, and act on live technology data to build more relevant, higher-converting conversations._

### The Challenge

#### When Tech Stacks Hide in Plain Sight

Understanding what technologies your target accounts use shouldn’t take hours of manual research.

But for most GTM teams, it still does.

They bounce between tools like BuiltWith, LinkedIn, and random vendor directories — trying to figure out if a company runs on Salesforce, HubSpot, or Segment.

The result?

❌ Slow, inconsistent data  
❌ Missed opportunities when tech stacks change  
❌ Irrelevant outreach that falls flat

That’s why we built the **Company Technologies Workflow** inside Persana.

Discover tech stacks that signal readiness to buy  
Catch competitor churn the moment it happens  
Personalize messaging around specific platforms and pain points  
Stay ahead of market shifts and evolving adoption trends

### The Persana Workflow

#### From Static Data to Live Technographics

Persana’s **Company Technologies Workflow** continuously analyzes verified data sources, public tags, and digital footprints to map your target accounts’ tech ecosystems in real time.

### Identify tools your target accounts already use

Persana detects CRM systems, marketing automation, analytics, and cloud tools within company infrastructures. Know instantly if an account runs Salesforce, HubSpot, or — and tailor your pitch accordingly.

### Spot competitor technologies

If your competitor’s tag disappears from a company’s website, that’s not trivia — that’s timing. Persana flags those changes instantly, surfacing accounts that are **actively in transition** and ready to explore alternatives.

### Track adoption and switching trends over time

See when a company adds new tools or drops existing ones.

Persana helps you understand not just what’s in their stack — but how their stack is evolving. When you understand your prospect’s tools, you understand their challenges.

- **Automated Data Syncing**  
- **Highest-Quality Leads**  
- **Real-Time Enrichment, Fully Automated**  
- **No credit card required.**  
- **50 Free Enriched Leads**

### See It in Action

How GTM Teams Use It

See how top-performing teams use Persana to monitor technographic shifts, detect buying signals early, and trigger perfectly-timed outreach.

### Trusted by Sales and Marketing Teams Everywhere

#### Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine  
Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell  
MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell  
Scheduler AI

### View the workflow 👉