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PERSANA PLAYBOOKS

Using RB2B + LGM with Persana AI

From intent to inbox — in one motion.”

RB2B surfaces the intent, Persana enriches it, LGM takes it live.

The Challenge

When Prospecting Tools Don’t Talk to Each Other

Every GTM team wants their lead generation stack to feel seamless — but the reality? It rarely does.

Reps pull data from one platform, enrich it in another, and upload it somewhere else for sequencing.

Hours are lost, accuracy suffers, and by the time outreach begins… your data is already outdated.

That’s why the RB2B + Persana + LGM Workflow exists — a single connected motion that unites research, enrichment, and activation.

  • Capture and qualify live intent data from RB2B
  • Enrich and score accounts automatically in Persana
  • Launch LGM sequences powered by verified, context-rich leads
  • Reduce lag between insight and outreach

The persana Workflow

From Raw Leads to Live Sequences

Persana bridges your intent data from RB2B and turns it into ready-to-sequence opportunities in La Growth Machine (LGM) — automatically.

Import and qualify leads from RB2B directly in Persana

Pull in intent-rich accounts from RB2B and have Persana validate them in real time — firmographics, roles, signals, and email verification. The days of importing half-baked data are over.

Enrich and score for sequencing

Persana applies live enrichment and dynamic scoring, ranking your RB2B leads based on engagement potential and ICP fit.

So your team only sequences the right contacts — not every contact.

Push to LGM automatically for outreach

Once enriched, leads move straight into La Growth Machine sequences — no manual exports or uploads.

Every profile is pre-validated, every message personalized, every signal actionable.

  • Automated Data Syncing

  • Highest-Quality Leads

  • Real-Time Enrichment, Fully Automated

  • No credit card required.

  • 50 Free Enriched Leads

See It in Action

How GTM Teams Use It

See how the workflow connects your data discovery, enrichment, and activation — turning what used to take hours into a continuous, automated prospecting engine.

By Sales & Growth Specialists

Trusted by Sales and Marketing Teams Everywhere

Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine
Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell
MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell
Scheduler AI