# Exciting news

**Our next chapter: We're joining forces with Rox**

## PERSANA PLAYBOOKS
### Create Personalized Videos with Sendspark in Persana

Personalized Video at Scale — Powered by Sendspark + Persana

### The Challenge

#### Relevance Dies Without Personalization

Every prospect sees the same sequence, the same copy, the same pitch.

But personalization isn’t just about tokens — it’s about showing up with context and presence.

Video breaks through where text doesn’t.

Yet most teams avoid it because it’s slow, hard to scale, and disconnected from their outbound workflows.

That’s where **Persana’s Sendspark integration** changes the game.

- Turn cold sequences into face-to-face introductions.
- Add personalized follow-ups that feel human, not automated.
- Track video engagement and prioritize based on watch activity.
- Combine video + signals for context-rich, timing-perfect outreach.

### Video Outreach That Feels Human, at Scale

Persana + Sendspark transforms how teams use video in outbound.

No exporting lists. No juggling tabs. Just one seamless system that brings personalization into your workflow.

### Record and personalize directly in Persana

Easily record or upload a Sendspark video, and auto-personalize it with each prospect’s name, company, or context — pulled live from Persana data.

### Attach to live sequences instantly

Insert your video into any sequence step with a single click.

From cold outreach to product follow-ups, every message now carries a face, not just text.

### Track engagement in real time

Every view, click, and replay is tracked in Persana — so your team knows who’s actually interested and when to follow up. That means faster replies, warmer conversations, and less wasted motion.

- Automated Data Syncing
- Highest-Quality Leads
- Real-Time Enrichment, Fully Automated
- No credit card required.
- 50 Free Enriched Leads

### See It in Action

#### How Teams Use It

See how GTM teams are using personalized video to 2x reply rates and build trust faster — all from inside Persana.

## Trusted by Sales and Marketing Teams Everywhere
### Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine — Alpaca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell — MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell — Scheduler AI