# Exciting news

**Our next chapter: We're joining forces with Rox**

## PERSANA PLAYBOOKS

### Waterfall Enrichment with Persana AI

**One search. One workflow. Every valid email.**

_Persana’s Waterfall Enrichment makes finding verified contacts automatic._

#### The Challenge

When Email Enrichment Breaks the Workflow

Every GTM team depends on one thing: clean, verified contact data.

But most enrichment tools turn that into a guessing game.

❌ You burn through credits chasing bounced addresses.

❌ You wait hours (or days) for validation.

❌ You’re left stitching data from multiple providers — hoping one hits.

**Persana’s Waterfall Enrichment** fixes this — layering multiple enrichment engines behind one workflow, with live validation and intelligent fallback logic.

- Find valid work emails in seconds — not hours.
- Reduce credit waste with multi-provider fallback.
- Keep CRM and sequence data always verified.
- Enable live, ready-to-send contact lists for AI SDRs or human reps.

### The Persana Workflow

### From Search to Verified Contact

Persana’s **Waterfall Enrichment Workflow** automates the process of finding, verifying, and activating work emails — all in real time.

### Start with a contact or company search

Input a contact name, domain, or job title directly into Persana.

The system automatically maps potential matches across multiple data providers.

### Run Waterfall Enrichment automatically

Persana’s AI selects the best enrichment route — moving through a prioritized sequence of providers until it finds a valid, active work email.

### Validate and sync results instantly

Once verified, contact details (including emails and social profiles) sync straight to your CRM or outbound sequence tools.

Your reps never touch a spreadsheet — and your data stays fresh by design.

- Automated Data Syncing
- Highest-Quality Leads
- Real-Time Enrichment, Fully Automated
- No credit card required.
- 50 Free Enriched Leads

See It in Action

### How GTM Teams Use It

See how teams replace hours of manual enrichment with a single automated workflow — and how Persana makes every contact search smarter, cleaner, and faster.

### Trusted by Sales and Marketing Teams Everywhere

#### Sales and Marketing Teams Love Us

"We've been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."  
**Imad Badreddine**  
Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"  
**Richard Purcell**  
MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"  
**Maddie Bell**  
Scheduler AI