# Exciting news

**Our next chapter: We're joining forces with Rox**

## PERSANA PLAYBOOKS

### Using Webhook with Persana AI

**One trigger. Infinite sync.”**  
_Webhook in Persana keeps your GTM stack aligned — in real time._

### The Challenge

**Data Lives Everywhere, Until It Doesn’t Work Together**

If your GTM data lives in silos, you’re not just slowing down operations — you’re losing signal.

❌ Your enrichment tools don’t talk to your CRM.  
❌ Sequences run on outdated contact data.  
❌ Insights get trapped in spreadsheets instead of driving action.

Every tool in your stack is valuable.  
But disconnected data means disconnected decisions.

That’s where **Persana’s Webhook Integration** changes everything.

With Webhook, your entire GTM ecosystem — enrichment, CRM, sequencing, alerts — starts working together in real time.

- Keep CRM and enrichment data perfectly aligned.
- Trigger automated updates and alerts across multiple tools.
- Build data-driven workflows that move as fast as their signals.
- Eliminate manual syncing and lost opportunities.

### Automate Data Sync Across Your Stack

Persana’s **Webhook Workflow** enables you to send, receive, and optimize data across systems instantly — keeping every lead, signal, and enrichment in sync.

### Connect your tools once

Integrate Persana with your CRM, outbound platform, or data warehouse using simple Webhook URLs.

No code, no complex setup — just plug and sync.

### **Stream live data events**

Whenever a contact is enriched, a lead is scored, or a signal is detected, Persana automatically pushes that event through your connected Webhook — updating every system simultaneously.

### Automate downstream actions

Trigger actions instantly:

→ Update contact records in Salesforce or HubSpot.
→ Add new leads to campaigns or sequences.

- ### Automated Data Syncing
- ### Highest-Quality Leads
- ### Real-Time Enrichment, Fully Automated
- ### No credit card required.
- ### 50 Free Enriched Leads

**How GTM Teams Use Webhooks in Persana**

See how Persana’s Webhook Workflow turns fragmented data into synchronized GTM intelligence — and how top teams use it to operate with zero lag.

### Sales and Marketing Teams Love Us

> "We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."  
> **Imad Badreddine, Apalca Leads**  
> "The most cost-effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"  
> **Richard Purcell, MoxieGTM**  
> "Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"  
> **Maddie Bell, Scheduler AI**